Beiersdorf Inc. is based in Wilton, CT and was founded in 1973. With brands Aquaphor, Eucerin, and NIVEA Beiersdorf focuses clearly on the needs of the consumers. Beiersdorf Inc is one of more than 150 international affiliates of the cosmetics company Beiersdorf AG which is based in Hamburg, Germany. For over 130 years, they have been dedicated to meeting the consumers’ individual needs and are a leader in skin care.
Beiersdorf's international success is founded on our research and development expertise, our innovative products, and strong brands. Beiersdorf’s NIVEA is the world’s No.1 skin care brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers. *Source: Euromonitor International Limited, NIVEA by global brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2013.