Icy Hot is about keeping you on the move and is why Icy Hot is here. Ever since Icy Hot started in 1972, they have introduced a wide range of topical pain relief products to provide millions of people with fast, long lasting relief. Now they are America’s #1 topical pain reliever – proud to be the most used brand for arthritis/joint pain and muscle aches and strains. Icy Hot also make the #1 medicated patch recommended by doctors. As long as people are in pain, Icy Hot will be there to relieve it.